The Mix
112-acre mixed-use: Whole Foods anchor, 3M SF residential, 2M SF Class A office, 375K SF retail, 8-acre park
$3.0B
2025-2030
Phase 1 construction, Whole Foods underway
Arcadis, Wade Park successor
Project Timeline
$113M incentive approved
Whole Foods, Phase 1 underway
Analyst Commentary
Whole Foods Effect: Frisco's first Whole Foods is under construction here. Historically, Whole Foods locations correlate with 5-10% home value premiums within a 1-mile radius. This isn't causation—it's Whole Foods choosing affluent, appreciating markets.
Wade Park Redemption: This is the former Wade Park site, which famously stalled. The Mix represents a more realistic vision: less office, more residential, better phasing. The $113M city incentive shows Frisco is invested in success.
Density Trade-off: 3M SF of residential means 5,000+ new units. This is dense by Frisco standards. Schools will feel it—Frisco ISD is already capacity-constrained in this area.
Cautiously optimistic. The Whole Foods commitment is real validation—they don't sign leases for doomed projects. Buy in established neighborhoods nearby (Phillips Creek, Starwood) rather than new construction within The Mix itself. Let phase 1 prove out before committing to the vision. The Wade Park history is a warning, not ancient history.
Analysis generated December 25, 2025