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Mixed-UseFrisco

Fields

2,544 acres: PGA HQ (open), Universal Kids Resort ($550M, May 2026), Fields West retail ($425M, 2027), 10,000+ homes

Investment

$12.7B

Timeline

2018-2035

Status

PGA open, Universal 2026, Fields West vertical 2027

Developer

Hunt Realty, Karahan Companies, Blue Star Land

Project Timeline

Progress40%
Announced
2018-12

PGA of America announces move to Frisco

Phase 1 Open
2022-08

PGA HQ, golf courses, Omni Resort open

ConstructionCurrent
2023-present

Universal, Fields West, residential underway

Phase 2 Open
2026-05

Universal Kids Resort opens

Phase 3 Open
2027

Fields West retail opens

Complete
2035

Analyst Commentary

The Fields is reshaping what it means to live in north Frisco. With PGA Frisco already operational, Universal Kids Resort opening May 2026, and Fields West retail arriving in 2027, this corridor is transitioning from "future potential" to "present reality."

For homebuyers, the implications are significant:

Property Values: Homes in the 75033 and 75034 ZIP codes have already seen appreciation tied to PGA Frisco's opening. Expect another bump when Universal opens—theme parks create sustained demand, not one-time spikes. However, if you're buying now, you're paying a premium for that future value.

Lifestyle: This will be the most amenity-dense area in Collin County. Golf, theme park, luxury retail (Bloomie's, Mastro's), plus 10,000+ homes means you'll have everything within a 10-minute drive. The trade-off: traffic. US 380 and the Tollway intersection will be a flashpoint.

Schools: The Fields falls under Frisco ISD, but note that the $1.08B bond failed in 2024. With 10,000+ homes coming, school capacity is a real concern. Watch for redistricting.

Sofee's honest take: The Fields is the real deal—not vaporware, not speculation. PGA Frisco is already there. Universal is under construction. This is happening.

But timing matters. If you buy in 2025, you're paying for 2027-2030 value today. That's fine if you're holding 5+ years. If you're buying with a 2-3 year horizon, you're exposed to construction disruption and incomplete amenities.

Our advice: If you want The Fields lifestyle, buy in one of the established sections (The Preserve Phase 1, Brookside South) where infrastructure is done. Avoid anything still in the dirt unless you're comfortable with uncertainty.

Also: Don't ignore the school situation. Frisco ISD is excellent, but capacity is strained. If schools matter to you, verify your specific school assignment before closing.

Analysis generated December 25, 2025

Confirmed Tenants

Retailers (17)

Bloomie's (first TX location)Alo YogaArhausCrate & BarrelDesign Within ReachKendra ScottPottery BarnSephoraWilliams SonomaTravisMathewGorjanaJohnnie OMizzen & MainMarkham Fine JewelersSolidcoreFace FoundrieU Med Spa

Restaurants & Dining (14)

Mastro's (first DFW location)North ItaliaMamanCulinary DropoutSixty VinesMexican SugarGreen Point Seafood & Oyster BarClaremontTommy Bahama Marlin BarNando'sShake ShackSweetGreenLa La Land Kind CaféAmorino Gelato

Sources

Affected Areas

750337503475035

Frisco Context

City Total Investment$20.9B
This Project60.8%
View Frisco Trajectory