Sunset Amphitheater
20,000-seat open-air amphitheater by VENU at US 75 & SH 121, 70+ shows/year, Troy Aikman Club
$300M
2025-2027
Under construction, opening delayed to 2027
VENU Holding Corporation
Project Timeline
City incentives approved
Opening delayed to 2027
Analyst Commentary
The Sunset Amphitheater positions McKinney as a regional entertainment destination, which typically drives demand for nearby housing. Homes within a 10-minute drive of major entertainment venues often see 5-10% premiums. However, proximity comes with trade-offs: expect increased traffic on event nights (70+ shows annually) and potential noise concerns for properties along US 75 and SH 121. The 1,300+ permanent jobs also create stable housing demand beyond the construction phase.
We're cautiously optimistic. VENU has a track record, Troy Aikman's involvement adds credibility, and McKinney's demographics (young families, high incomes) support entertainment spending. The bigger picture: this project signals McKinney's evolution from bedroom community to self-sustaining city. For buyers, properties in Craig Ranch and along the 121 corridor look increasingly attractive—just factor in event-night traffic before committing to anything within a mile of the venue.
Analysis generated December 27, 2025