Custer Frontier Marketplace

Kroger Marketplace opens on schedule in March 2027 and anchors a growing retail node at Custer and Frontier. The additional retail pads fill with the usual suspects—Starbucks, urgent care, maybe a dental office—and suddenly northeast McKinney has a functioning commercial core.

For the housing developments sprouting up along this corridor, that's a meaningful amenity upgrade. Builders can stop saying 'future retail nearby' and start saying 'Kroger is right there.' Home values in the immediate radius get a modest but real bump—typically 2-4% for grocery proximity in suburban markets.

The bigger picture: this intersection becomes one of those McKinney-Prosper crossover points where both cities benefit from shared commercial infrastructure.

Grocery stores almost never fail to open once they break ground—the economics are too well-understood. The risk here isn't that Kroger doesn't open. It's that the surrounding retail pads sit empty for a while because the rooftops aren't there yet.

Northeast McKinney and southwest Prosper are growing fast, but 'growing fast' and 'already dense enough to support speculative retail' are different things. If the outpads take 2-3 years to fill instead of 1, the center feels half-finished. That's not a disaster, but it's not the vibrant retail hub that the renderings promise.

The other minor risk: construction timeline. March 2027 is optimistic for a project that broke ground in February 2026. Grocery stores are straightforward to build, but supply chain delays and permitting can push things out 3-6 months.