135-acre mixed-use: 1.6M SF office, 142K SF retail, 150-key hotel, 2,400 residential units, 1.5-acre lake
Sofee’s read
Buy now, not later. The Farm is delivering today—not promising for 2030.
$1.5B
2022–2030
Chicken N Pickle open, FarmWorks 50% leased
What could happen
If it goes well
The Farm becomes Allen's Legacy Food Hall equivalent—a dining and entertainment destination that draws from McKinney, Plano, and Frisco. The 1.6M SF of office space fills with tech companies fleeing Dallas. FarmWorks hits 100% occupancy, and phase 2 residential commands $400+ per SF. Allen's identity shifts from 'suburb with outlet mall' to 'destination with character.'
Watch out for
Entertainment-focused retail is fickle. If Chicken N Pickle or High 5 underperform, the buzz dies. The office market stays soft, and FarmWorks struggles to fill. The 135-acre vision becomes 80 acres of apartments and a half-empty entertainment district. The 2030 completion date stretches to 2035.
What this means if you buy nearby
Lifestyle Upgrade: Chicken N Pickle is open, High 5 Entertainment is packed on weekends, and The Hub food hall gives Allen a genuine 'third place.' This isn't future speculation—it's happening now. Homes within walking distance are already commanding 5-8% premiums.
Family Factor: The 1.5-acre lake with boardwalk, 16-acre greenbelt, and family-focused entertainment make this ideal for households with kids. It's basically a private amenity for nearby neighborhoods.
Traffic: Bethany Drive access is already strained. The 2,400 planned residential units will add significant density. Morning school drop-offs and evening entertainment crowds will collide.
Where it stands
The Hub, High 5 open
Chicken N Pickle opens
Confirmed tenants
Retailers (1)
Restaurants & dining (2)
For this project, verify next
What is daily life like in 75013?
The Farm in Allen touches this ZIP. The profile covers price, schools, commute and the honest tradeoffs.
Sources
Other Allen projects
Timelines shift. Every figure carries a source and a verified date.